Methodology — Folio 02

Three systems. One outcome: booked jobs.

Acquisition, backend, and conversion — operated as a single integrated pipeline. Each layer makes the next more efficient.

01

Acquisition

Meta Ads — Facebook & Instagram

We design and operate Meta ad campaigns built around homeowner project intent. Creative, copy, audience structure, and offer architecture are tuned weekly against real booked-job data — not vanity metrics.

  • Project-specific creative and offer testing
  • Lookalike and intent-based audience structures
  • Daily spend optimization against booked appointments
  • Geo-fenced campaigns for service-area contractors

Outcome

Better lead quality at the source.

02

Backend

Lead Handling & Follow-Up — GoHighLevel

The campaign is only the beginning. We architect the GoHighLevel pipeline that catches every lead within minutes — multi-channel follow-up, automated nurture, and live dashboards your team actually uses.

  • Speed-to-lead under 5 minutes, automated
  • SMS, email, and voice cadences built for contractors
  • Pipeline stages mapped to your sales process
  • CRM, calendar, and dispatch integrations

Outcome

Higher contact rates, fewer leaks.

03

Conversion

Appointment Setting & Qualification

Our setters and qualification scripts confirm decision-maker, scope, budget signal, and seriousness before anything reaches your calendar. Bad-fit appointments are filtered out — you only see meetings worth showing up to.

  • Trained appointment setters with home services scripts
  • Pre-call qualification on every booking
  • Decision-maker confirmation and scope capture
  • Full handoff briefing for your sales team

Outcome

Higher show rates, more closed jobs.

Want to see the system mapped to your business?